Black Friday: How to Prepare Business for Sale?
Soon will come the day when all the shopaholics of the world will start to compete for the best purchase. Therefore, retailers and brands are working hard to launch their Black Friday deals and offer consumers very favorable terms.
What interesting things can you offer to today's client? Think maybe instead of fighting to fulfill an unrealistic number of orders, why not focus on an unrivaled customer experience? While your competitors are overselling their products and trying to select and package items at a reasonable price, you can build customer loyalty by offering an experience that customers will love to come back for, not just during the discount period. What can you do to get the most out of this peak season?
Customer expectations are rising very quickly, so stores must respond to inquiries in a timely manner, fulfill all orders, while at the same time offering an excellent customer experience. And also do not forget about the various payment options, cheap and convenient delivery and return.
On Black Friday, most people are looking for a discount of at least 20% on the items they buy. In order to stand out in the market, you can offer a free gift along with the necessary product, so your offer will be more attractive.
Don't expect your customers to purchase what they need and leave your site. If you have a customer making a purchase, you must also offer complementary or related products or services. Consider if there are related products that the customer may need. These sales must be applied reasonably and include the needs of buyers.
Make sure that the ordering process is as high quality and convenient as possible. Black Friday shoppers have a huge selection, with thousands of stores competing for customer attention. In this case, it is important not to let down the trust of customers.
Get ready for the fact that there will be a lot of orders, it is important that everything works as best as possible during this crucial period. Check the speed of your site, a slow site means no sales. In fact, almost half of the buyers will never return to a site that is slow. You should check your site before the big sale. Let your customers also have the opportunity to leave feedback about the work of the site and possible shortcomings.
Stock availability during sales is a common problem and it can be difficult for you to keep up with demand if you don't have the necessary stock. It's important to make sure you can keep up with the demand, otherwise, sales can lead to chaos and loss of customer loyalty.
Take care of the convenience and timeliness of delivery. It is important for consumers to be constantly informed about the status of delivery, while uncertain times are the most common problem associated with the delivery of orders. It is important for customers to know exactly when they can receive their goods, because with Black Friday the season of Christmas sales begins. Nobody wants to be left without a gift. Let customers be able to choose a delivery day that doesn't change their plans. This will leave a positive impression and customers will definitely come back again.
Don't neglect the details that can improve the customer experience in such a huge sale. Explore your store or website and see if there is room for improvement. Apply the tactics that best suit your store to ensure it gets the best profit.